Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.
As you read through the pages, you'll discover how to:
Identify your own, personal niche
Use the marketing techniques which work best for coaches
Anticipate your prospective clients' wants and needs
Work with coaching tools and models when planning your marketing strategy
Set your coaching rates and put packages together
Win business from individuals, sole traders, SMEs and large organisations
Write press releases, brochures, websites, sales letters and much, much more
Read Sections of the Book:
IntroductionTable of ContentsSample Chapter
Personal Success magazine: "This book could help anyone to learn
to love marketing! Moreover, it will help you to plot out your own
marketing plan to attract the perfect clients for you and it will save
you from wasting money or time on adverts or other promotions that won't
hit the target. In fact, it is so useful that it should be superglued
into the hands of every graduating coach."
Read Full Review
Jonathan Jay, founder of The Coaching Academy: "Essential reading
for anyone who's serious about running a life coaching, executive
coaching or business coaching practice".
Andy Lopata, co-author of '..And Death Came Third': "(the book) really is an excellent read, with a lot of good marketing advice."
The Coaching Academy: "The best book on marketing for coaches"
Nicola Cairncross, The Money Gym: "This really is a brilliant
book for anyone in a service industry actually - second only to the
mighty "Get Clients Now!" by CJ Hayden, I would say."
"It
helped to consolidate all that I have thought before about the
importance of having a clear defined target audience or niche and the
value of that in marketing my business."
Emma Sutton, Light the Spark
What practising coaches say about the book
"I found it to be especially useful, because once I'd read it through once - it was very easy to revisit sections because of the way it is written and set out." J.E. Life Coach |
"I think this is a great book.
When I bought the book I was just setting up my practice and I think
that whatever level your business is at, there is a section clearly and
concisely covered that could help you." Wilma Allan, Coaching Inside Out, www.coachinginsideout.co.uk |
"It has given me the direction of what coaching I specialise in.
Getting a selected market means a mastery of the topic that gives even
more trust from clients. I struggle with networking my subject of health
as it is not so commonly spread by word of mouth. I developed an
advertising programme for the first time, covered itself and got my name
know locally. This book gave me angles to work on and gave me
congruency. A hugely beneficial read for my business to grow." Tom Paterson, Mind Body Connections, www.mindbodyconnections.org |
"I
found the chapter on 'your marketing message' very useful as it helped
to really crystalise my thinking and approach for all my marketing
activities. It forced me to recognise that I want to work within larger corporate organisations and so the time networking with small businesses although great fun was not the best use of my time." Tracy Griffiths, Elianna, www.elianna.co.uk |
"It is written in simple, non-technical language, and has exercises to do all the way through.
It challenges you to think hard about your business and shows you
several options that you have to achieving your goals. I often pick the
book up and read the relevant chapter depending on which area of
marketing I am focusing on that moment. I have recommended the book to
several coaching friends." Charlie Damonsing, The Evolve Organisation Ltd, www.evolve.org.uk |
"An
excellent source of information and tools to get your business off the
ground and a step-by-step approach to all aspects of discovering and
marketing your niche. A real gem - no Coach should be without it. This book has finally helped me find my Niche Market having searched for more than 2 years. I am now working in Weight Management Coaching exclusively for women." Marilyn Soghomonian, Quantum Leap Coaching, www.quantum-leap-coaching.com |
"Consultants
and coaches are frequently so afraid of missing out on potential
business that they want to promote that they can offer a solution for
any issue. The reality is that listing (everything) is less likely to
win business than focussing on a niche. I focussed on my business
planning service and being more efficient and effective than the
competition. That's what I'm known for and it really works. I've now written my own book and I'm promoting myself as an expert in my chosen field. I recommend you read Hannah's book and find your niche and then promote it." Robert Copping, Sightpath Limited, www.sightpath.co.uk |
