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  HOME STUDY PROGRAMME: Find Your Niche and Get More Clients
  Find Your Niche By Hannah McNamara


 
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The Niche Marketing system made especially for coaches

Summary: This practical programme gets you unstuck about your niche and helps you get more coaching clients - Guaranteed.

It stops you wasting money on non-targeted marketing activities and focus on what is going to get you hired.

Who is this for?

  • New coaches
  • Established coaches who are changing direction or re-branding

Why has it been developed?

Too many coaches get stuck when it comes to deciding on a niche. This means that no amount of investment in marketing via social media, websites, blogging, networking, speaking or advertising will work effectively because there is no 'connect' between what you're promoting and the people you're trying to reach. It's a sad fact that many coaches wait until it's far too late to seek help with finding a niche and defining who they are and what they do. There IS a science to finding your niche and this programme shows you exactly what to do.


Intensive home-study business building programme for coaches

Gives you the confidence to promote yourself and get the clients you deserve in a well-defined market

  • Connect with your inner niche
  • Research and understand your market
  • Show how your coaching sessions add value
  • Feel confident talking about what you do and promoting yourself
  • Stop wasting money on ineffective Marketing activities and find out what works
  • Protect your ideas from copycats
<a href="http://www.marketinghelpforcoaches.com/find-niche-money-hannah-mcnamara">Read the Full Details on the Get More Clients Make More Money Home Study Programme </a>

ntensive home-study business building programme for coaches

Gives you the confidence to promote yourself and get the clients you deserve in a well-defined market

  • Connect with your inner niche
  • Research and understand your market
  • Show how your coaching sessions add value
  • Feel confident talking about what you do and promoting yourself
  • Stop wasting money on ineffective Marketing activities and find out what works
  • Protect your ideas from copycats

Hannah McNamara, author of 'Niche Marketing for Coaches', shows you step-by-step how to select a niche for your coaching practice and fill your coaching practice with clients.

A Personal Note from Hannah McNamara

Dear Coach,

"How do I go about finding my niche?"

This is probably the most commonly talked about theme in coaching forums and groups. In fact when you meet other coaches one of the first questions they'll ask will be something along the lines of "what's your niche?"

When you're still working out who you want to coach it can be very frustrating if you can't easily answer that question. It may feel as it you are surrounded by coaches, trainers and consultants who are clear about who they are and what they do. They are able to sum up what they do in one sentence while you're still trying to figure out who you want to work with.

Everyone says that you need a niche and you can't start marketing effectively without one, but it's not as easy as it looks, is it?

Other people who have had a defined career path apparently seem to naturally glide into their niche, while if you've had a more varied life there are just too many options.

I've seen coaches put a lot of pressure on themselves when they try to figure out who they are as a coach - perhaps you're doing this right now. But the more pressure you put yourself under, the less you feel able to make a decision. It's not surprising that many good coaches get stuck at this point and never get off the ground in the way they wanted to. This is a real pity because there are lots of people looking for coaches serving the right niches - and they are prepared to invest more with someone who presents their services in a professional way.

The fact is that a coach with a well-defined niche will find it easier to attract clients, earn more money and spend less time justifying their fees.

The chances are that you already know this. It's a subject that gets talked about all the time. The problem is that for many people choosing a niche is an emotional decision, not an intellectual one. I've yet to meet a coach who doesn't understand the rationale behind why having a niche is a good thing, but still they resist choosing a niche.

The reasons are varied, but I've found that they usually fall into the categories described below:

  • Fear - having a niche will mean excluding clients or turning clients away
  • Guilt/Feeling like a fraud - how can I label myself as an expert when I've only just started coaching?

I'm delighted to be able to share with you an insider's method for choosing your niche that takes almost all of the emotion out of the equation. It helps you to recognise your strengths, identify where there is a demand for coaching and work out once and for all, where to focus your attention when marketing your services.

Join me on this life-changing programme and I'll share with you how I built three successful niche coaching practices of my own. I've helped other coaches to find their niche and I'll help you do the same.

Warm wishes

Hannah McNamara

Hannah McNamara, author of the book 'Niche Marketing for Coaches'

Chartered Marketer, MCIM, BA (Hons), Member of the ICF

Profile: Hannah McNamara has well over 15 years hands-on experience in Sales & Marketing, including Senior Management experience within national and international organisations and has experience of working both client-side and agency-side. She has been coaching professionally, full-time since 2004.

She is a Chartered Marketer, a Member of the Chartered Institute of Marketing, a qualified coach, speaks at Business exhibitions and events, and has written for business magazines such as Business Network (the FSB's members magazine) and Start Your Own Business.

Hannah is the Managing Director of HRM Coaching Ltd which provides coaching and mentoring on leadership & management, plus career coaching and advice for employed professionals. Hannah is the Marketing Director for SME Academy, the specialist busineess growth consultancy. She is also the founder of MarketingCareerZone.com - a specialist site for employed Marketing professionals.

She is the author of the book 'Niche Marketing for Coaches' and runs a membership website - MarketingHelpForCoaches.com - teaching coaches, consultants and trainers how to market themselves more effectively.

Hannah is a member of the International Coach Federation - ICF

Does any of this sound familiar?

  • When you originally decided to become a coach, you were clear about what you wanted to do-but having done your coaching training you can now see that there are so many possibilities that it's hard to know what to choose as your niche
  • You struggle to make a decision and flit from one niche to another, without feeling that any of them are really right for you
  • You want to coach people and make a difference in their lives-but the people you want to coach the most can't afford to pay you
  • You thought you were clear about the people you were targeting, but they don't seem to be interested in having coaching, so now it's back to the drawing board
  • You're normally a pretty decisive person and not being able to figure out a niche is undermining how you think about yourself
  • You love variety in your coaching work-you don't want to rule anyone out by saying you only work with certain kinds of people
  • You've already spent money on marketing yourself without much success, now you're closer to deciding on a niche, you don't want to waste any more money when you're not sure if it's right - will your targeted niche clients be able to afford your rates?
  • Your friends and family are putting pressure on you to start making money from coaching and don't think there's a market for what you're doing. You desperately want to prove them wrong.
  • You don't feel like you've coached enough people yet to be able to say who you enjoy working with and who you don't
  • You're worried that an economic downturn or recession could mean that fewer people are willing or able to have coaching
  • People are constantly querying your prices and think you're charging too much-another coach in your area charges much less
  • You beat yourself up when you see other coaches who you trained with steaming ahead and getting clients because they know what their niches are
  • Other coaches are so cagey about their prices and how many clients they have that you can't seem to work out which coaching niches will allow you to earn any sort of decent income for yourself
  • You were bursting with energy and enthusiasm when you started out, but now you feel burned out and low
  • You do a daily visualisation of yourself with a full practice; you've cut out pictures of what your life will be like when you're successful and stuck it somewhere you'll see it; you repeat affirmations over and over; you've written a list of goals and tucked it away somewhere special-but the Universe STILL isn't providing you with clients!
  • You're frightened to deal with any new enquiries because you wonder why anyone would want to hire you as their coach when there are so many other coaches out there who seem more successful than you
  • You're starting to wonder whether you're really cut out to be a coach

OK, I'll stop there in case I'm depressing you!

The reason I've put all those situations on the list is to show you that if just one of those points describes how you're feeling you're not alone. What you're going through is actually more common than you realise.

When I'm working one on one with coaches to unlock their niche, I find that many don't know how to go about making a decision on a niche or what they should look out for when judging if there's a demand.

Relax, don't worry, there is a solution.

Find Out Full Information the Find Your Niche Make More Money Home Study Programme Here

"Following the work I have done with Hannah, I am very confident in my brand, the service it offers and my website. I have successfully taken on more clients as a result of Hannah's encouragement and support."
Su Patel

"I started to work with Hannah prior to handing my notice at work and becoming self employed. As a direct result of talking about the options of an opportunity I gained my first business client - my previous employers! Starting your own business is a minefield and can be overwhelming (in my experience) and the desire to do everything at once is very strong and not very productive. Hannah helped me to unravel all the thoughts running around my head and to prioritise and take action. She helped me to see what my niche should be based around my existing contacts and credibility. Hannah was very helpful with the content of my website and has come up with a number of good marketing ideas for me. I am still on a steep learning curve however, Hannah has really helped me to understand the marketing process and to take action! As a result my confidence has really grown and I have a clear strategy to work towards."
Sarah Howard


Jane Ellis from Partnership for Change recently invested in the Find Your Niche home study programme. This is what she said about it:

"Hannah has put together an extremely comprehensive home study programme; I only wish that such a resource had been around earlier!

Hannah's manner is very friendly and practical, with appropriate touches of humour and the modules are well constructed following a logical order.

Completing the exercises helped me discover the areas where I didn't feel so confident and the process of writing down my thoughts and ideas really helped me to distill my thoughts in the same way that specifying and writing down a goal helps clients to realise what they really want.

I particularly like the fact that the modules are all on CD's because it meant that I could drive and listen, cook and listen or just sit and listen!

Hannah covers every area necessary for the personal and business coach and offers great tips that come from her wealth of experience in coaching, mentoring and marketing. She is quite obviously an expert and yet does not set herself up as a guru, just someone who is human and knows what works and just as importantly, why it works. The final module brings the programme together brilliantly.

I also especially appreciated being given details of other resources to try and websites to visit in order to assist the smooth running of setting up and maintaining data bases and other technical issues.

As a result of this programme I am making some immediate changes and I have many ideas that I'm keen to try out in the future and I'm confident that they will make a real difference to my coaching practice.

Overall, a great resource that I will be re-reading and re-listening to many times!

Thanks Hannah!"

Jane Ellis, Partnership for Change
www.partnershipforchange.co.uk

"It has been brilliant!"

"Just a quick note to say I have thoroughly enjoyed your course. I have read the manuals cover to cover and listened to the CDs over and over. It has been brilliant!

Thank you very much.

My head is spinning with ideas. I am waiting for my niche to be born!!"

Marisa Angelillo, MA Consulting

"Hannah's Find Your Niche Home Study Programme is well worth the investment. Not only is Hannah's voice music to your ears but her content is music to your bank account! For years I looked for programmes on finding your niche for my clients and found nothing worth referring them to. Hannah's course makes finding your niche fun, simple and profitable. Yes profit! That's why we create a business yet some of us do it with our heels dragging on the floor. Lift up your feet, listen to Hannah's audio and work through the booklets. You will be thanking Hannah for breathing life into your business and back account!

Sandra De Freitas
www.WordPressBlogsites.com

"I was a little sceptical at first

"Since starting the 'Find Your Niche and Get More Clients' course, it's given me direction, I also know what not to waste my time on. I was a little sceptical at first, but some of the information has opened up my eyes to what is really possible and given me an insight into 'who I am and what I've got to offer. This alone is worth its weight in gold because it's given me the confidence to GO FOR IT. I found the masterclasses invaluable, there is so much information packed into each one as well as listening to what others have to say, it gives you a different perspective as well as more ideas. Thank you Hannah"

Shelley Marsden - Bristol
'The Next Chapter' - Relationship/Personal Development Coach


As Featured by 'Biz Growth News'

Review by Krishna De

"In the current economy many clients are asking me 'How do I attract clients who want, need and are prepared to pay for my products and services'. This is a challenge that coaches, consultants, in fact all professional services firms are challenged by.

I was fortunate to have access to a copy of 'Find Your Niche, Your USP and the Market that's Hungry for Your Services' from Hannah as she was a guest on my podcast and the programme addresses how to find your niche and far more besides. She provides an extensive manual with really practical worksheets, an accompanying series of audio CD's for those who prefer to learn by listening and additional transcripts and materials that are invaluable whether you are a new business or one that is established but have ambitions to grow.

If you are concerned about how to price your services or looking for best practice tips on how to structure your coaching practice, Hannah's homestudy programme will be an invaluable resource."

Krishna De

www.BizGrowthNews.com

Profile:Krishna De is an award winning digital marketing, brand engagement and social media speaker, commentator and mentor. Her expertise is featured in several highly acclaimed books including 'World Wide Rave' published by Wiley and 'The Career Doctor: How To Get And Keep The Job You Want' published by Currach Press.

Find Out Full Information the Find Your Niche Make More Money Home Study Programme Here

Features
  • 12 modules each with Audio and Transcript, plus bonuses.

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