The Niche Marketing system made especially for coaches
Summary: This practical programme gets you unstuck about your niche and helps you get more coaching clients - Guaranteed.
It stops you wasting money on non-targeted marketing activities and focus on what is going to get you hired.
Who is this for?
- New coaches
- Established coaches who are changing direction or re-branding
Why has it been developed?
Too
many coaches get stuck when it comes to deciding on a niche. This means
that no amount of investment in marketing via social media, websites,
blogging, networking, speaking or advertising will work effectively
because there is no 'connect' between what you're promoting and the
people you're trying to reach. It's a sad fact that many coaches wait
until it's far too late to seek help with finding a niche and defining
who they are and what they do. There IS a science to finding your niche and this programme shows you exactly what to do.
Intensive home-study business building programme for coachesGives you the confidence to promote yourself and get the clients you deserve in a well-defined market
- Connect with your inner niche
- Research and understand your market
- Show how your coaching sessions add value
- Feel confident talking about what you do and promoting yourself
- Stop wasting money on ineffective Marketing activities and find out what works
- Protect your ideas from copycats
<a href="http://www.marketinghelpforcoaches.com/find-niche-money-hannah-mcnamara">Read the Full Details on the Get More Clients Make More Money Home Study Programme </a>
ntensive home-study business building programme for coachesGives you the confidence to promote yourself and get the clients you deserve in a well-defined market
- Connect with your inner niche
- Research and understand your market
- Show how your coaching sessions add value
- Feel confident talking about what you do and promoting yourself
- Stop wasting money on ineffective Marketing activities and find out what works
- Protect your ideas from copycats
Hannah
McNamara, author of 'Niche Marketing for Coaches', shows you
step-by-step how to select a niche for your coaching practice and fill
your coaching practice with clients.
A Personal Note from Hannah McNamara
Dear Coach,
"How do I go about finding my niche?"
This
is probably the most commonly talked about theme in coaching forums and
groups. In fact when you meet other coaches one of the first questions
they'll ask will be something along the lines of "what's your niche?"
When
you're still working out who you want to coach it can be very
frustrating if you can't easily answer that question. It may feel as it
you are surrounded by coaches, trainers and consultants who are clear
about who they are and what they do. They are able to sum up what they
do in one sentence while you're still trying to figure out who you want
to work with.
Everyone says that you need a niche and you can't
start marketing effectively without one, but it's not as easy as it
looks, is it?
Other people who have had a defined career path
apparently seem to naturally glide into their niche, while if you've had
a more varied life there are just too many options.
I've seen
coaches put a lot of pressure on themselves when they try to figure out
who they are as a coach - perhaps you're doing this right now. But the
more pressure you put yourself under, the less you feel able to make a
decision. It's not surprising that many good coaches get stuck at this
point and never get off the ground in the way they wanted to. This is a
real pity because there are lots of people looking for coaches serving
the right niches - and they are prepared to invest more with someone who
presents their services in a professional way.
The fact is that a
coach with a well-defined niche will find it easier to attract clients,
earn more money and spend less time justifying their fees.
The
chances are that you already know this. It's a subject that gets talked
about all the time. The problem is that for many people choosing a niche
is an emotional decision, not an intellectual one. I've yet to meet a
coach who doesn't understand the rationale behind why having a niche is a
good thing, but still they resist choosing a niche.
The reasons are varied, but I've found that they usually fall into the categories described below:
- Fear - having a niche will mean excluding clients or turning clients away
- Guilt/Feeling like a fraud - how can I label myself as an expert when I've only just started coaching?
I'm
delighted to be able to share with you an insider's method for choosing
your niche that takes almost all of the emotion out of the equation. It
helps you to recognise your strengths, identify where there is a demand
for coaching and work out once and for all, where to focus your
attention when marketing your services.
Join me on this
life-changing programme and I'll share with you how I built three
successful niche coaching practices of my own. I've helped other coaches
to find their niche and I'll help you do the same.
Warm wishes
Hannah McNamara
Hannah McNamara, author of the book 'Niche Marketing for Coaches'
Chartered Marketer, MCIM, BA (Hons), Member of the ICF
Profile:
Hannah McNamara has well over 15 years hands-on experience in Sales
& Marketing, including Senior Management experience within national
and international organisations and has experience of working both
client-side and agency-side. She has been coaching professionally,
full-time since 2004.
She is a Chartered Marketer, a Member of the
Chartered Institute of Marketing, a qualified coach, speaks at Business
exhibitions and events, and has written for business magazines such as
Business Network (the FSB's members magazine) and Start Your Own
Business.
Hannah is the Managing Director of HRM Coaching Ltd
which provides coaching and mentoring on leadership & management,
plus career coaching and advice for employed professionals. Hannah is
the Marketing Director for SME Academy, the specialist busineess growth
consultancy. She is also the founder of MarketingCareerZone.com - a
specialist site for employed Marketing professionals.
She is the
author of the book 'Niche Marketing for Coaches' and runs a membership
website - MarketingHelpForCoaches.com - teaching coaches, consultants
and trainers how to market themselves more effectively.
Hannah is a member of the International Coach Federation - ICF
Does any of this sound familiar?
- When
you originally decided to become a coach, you were clear about what you
wanted to do-but having done your coaching training you can now see
that there are so many possibilities that it's hard to know what to
choose as your niche
- You struggle to make a decision and flit from one niche to another, without feeling that any of them are really right for you
- You want to coach people and make a difference in their lives-but the people you want to coach the most can't afford to pay you
- You
thought you were clear about the people you were targeting, but they
don't seem to be interested in having coaching, so now it's back to the
drawing board
- You're normally a pretty decisive person and not being able to figure out a niche is undermining how you think about yourself
- You love variety in your coaching work-you don't want to rule anyone out by saying you only work with certain kinds of people
- You've
already spent money on marketing yourself without much success, now
you're closer to deciding on a niche, you don't want to waste any more
money when you're not sure if it's right - will your targeted niche
clients be able to afford your rates?
- Your friends and family
are putting pressure on you to start making money from coaching and
don't think there's a market for what you're doing. You desperately want
to prove them wrong.
- You don't feel like you've coached enough people yet to be able to say who you enjoy working with and who you don't
- You're worried that an economic downturn or recession could mean that fewer people are willing or able to have coaching
- People are constantly querying your prices and think you're charging too much-another coach in your area charges much less
- You
beat yourself up when you see other coaches who you trained with
steaming ahead and getting clients because they know what their niches
are
- Other coaches are so cagey about their prices and how many
clients they have that you can't seem to work out which coaching niches
will allow you to earn any sort of decent income for yourself
- You were bursting with energy and enthusiasm when you started out, but now you feel burned out and low
- You
do a daily visualisation of yourself with a full practice; you've cut
out pictures of what your life will be like when you're successful and
stuck it somewhere you'll see it; you repeat affirmations over and over;
you've written a list of goals and tucked it away somewhere special-but
the Universe STILL isn't providing you with clients!
- You're
frightened to deal with any new enquiries because you wonder why anyone
would want to hire you as their coach when there are so many other
coaches out there who seem more successful than you
- You're starting to wonder whether you're really cut out to be a coach
OK, I'll stop there in case I'm depressing you!
The
reason I've put all those situations on the list is to show you that if
just one of those points describes how you're feeling you're not alone.
What you're going through is actually more common than you realise.
When
I'm working one on one with coaches to unlock their niche, I find that
many don't know how to go about making a decision on a niche or what
they should look out for when judging if there's a demand.
Relax, don't worry, there is a solution.
Find Out Full Information the Find Your Niche Make More Money Home Study Programme Here
"Following
the work I have done with Hannah, I am very confident in my brand, the
service it offers and my website. I have successfully taken on more
clients as a result of Hannah's encouragement and support."
Su Patel
"I started to work with Hannah prior to handing my notice at work and
becoming self employed. As a direct result of talking about the options
of an opportunity I gained my first business client - my previous
employers! Starting your own business is a minefield and can be
overwhelming (in my experience) and the desire to do everything at once
is very strong and not very productive. Hannah helped me to unravel all
the thoughts running around my head and to prioritise and take action.
She helped me to see what my niche should be based around my existing
contacts and credibility. Hannah was very helpful with the content of my
website and has come up with a number of good marketing ideas for me. I
am still on a steep learning curve however, Hannah has really helped me
to understand the marketing process and to take action! As a result my
confidence has really grown and I have a clear strategy to work
towards."
Sarah Howard
Jane Ellis from Partnership for Change recently invested in the Find
Your Niche home study programme. This is what she said about it:
"Hannah
has put together an extremely comprehensive home study programme; I
only wish that such a resource had been around earlier!
Hannah's
manner is very friendly and practical, with appropriate touches of
humour and the modules are well constructed following a logical order.
Completing
the exercises helped me discover the areas where I didn't feel so
confident and the process of writing down my thoughts and ideas really
helped me to distill my thoughts in the same way that specifying and
writing down a goal helps clients to realise what they really want.
I
particularly like the fact that the modules are all on CD's because it
meant that I could drive and listen, cook and listen or just sit and
listen!
Hannah covers every area necessary for the personal and
business coach and offers great tips that come from her wealth of
experience in coaching, mentoring and marketing. She is quite obviously
an expert and yet does not set herself up as a guru, just someone who is
human and knows what works and just as importantly, why it works. The
final module brings the programme together brilliantly.
I also
especially appreciated being given details of other resources to try and
websites to visit in order to assist the smooth running of setting up
and maintaining data bases and other technical issues.
As a result
of this programme I am making some immediate changes and I have many
ideas that I'm keen to try out in the future and I'm confident that they
will make a real difference to my coaching practice.
Overall, a great resource that I will be re-reading and re-listening to many times!
Thanks Hannah!"
Jane Ellis, Partnership for Change
www.partnershipforchange.co.uk
"It has been brilliant!"
"Just
a quick note to say I have thoroughly enjoyed your course. I have read
the manuals cover to cover and listened to the CDs over and over. It has
been brilliant!
Thank you very much.
My head is spinning with ideas. I am waiting for my niche to be born!!"
Marisa Angelillo, MA Consulting
"Hannah's Find Your Niche Home Study Programme is well worth the
investment. Not only is Hannah's voice music to your ears but her
content is music to your bank account! For years I looked for programmes
on finding your niche for my clients and found nothing worth referring
them to. Hannah's course makes finding your niche fun, simple and
profitable. Yes profit! That's why we create a business yet some of us
do it with our heels dragging on the floor. Lift up your feet, listen to
Hannah's audio and work through the booklets. You will be thanking
Hannah for breathing life into your business and back account!
Sandra De Freitas
www.WordPressBlogsites.com
"I was a little sceptical at first
"Since
starting the 'Find Your Niche and Get More Clients' course, it's given
me direction, I also know what not to waste my time on. I was a little
sceptical at first, but some of the information has opened up my eyes to
what is really possible and given me an insight into 'who I am and what
I've got to offer. This alone is worth its weight in gold because it's
given me the confidence to GO FOR IT. I found the masterclasses
invaluable, there is so much information packed into each one as well as
listening to what others have to say, it gives you a different
perspective as well as more ideas. Thank you Hannah"
Shelley Marsden - Bristol
'The Next Chapter' - Relationship/Personal Development Coach
As Featured by 'Biz Growth News'
Review by Krishna De
"In
the current economy many clients are asking me 'How do I attract
clients who want, need and are prepared to pay for my products and
services'. This is a challenge that coaches, consultants, in fact all
professional services firms are challenged by.
I was fortunate to
have access to a copy of 'Find Your Niche, Your USP and the Market
that's Hungry for Your Services' from Hannah as she was a guest on my
podcast and the programme addresses how to find your niche and far more
besides. She provides an extensive manual with really practical
worksheets, an accompanying series of audio CD's for those who prefer to
learn by listening and additional transcripts and materials that are
invaluable whether you are a new business or one that is established but
have ambitions to grow.
If you are concerned about how to price
your services or looking for best practice tips on how to structure your
coaching practice, Hannah's homestudy programme will be an invaluable
resource."
Krishna De
www.BizGrowthNews.com
Profile:Krishna
De is an award winning digital marketing, brand engagement and social
media speaker, commentator and mentor. Her expertise is featured in
several highly acclaimed books including 'World Wide Rave' published by
Wiley and 'The Career Doctor: How To Get And Keep The Job You Want'
published by Currach Press.
Find Out Full Information the Find Your Niche Make More Money Home Study Programme Here